Independent Magazines Today

Online Women’s Magazines: Differences in Perceptions between Print and Online Magazines among Female Readers

Popular women’s magazines have gone online and are gaining increased readership because of their interactive content, videos, and discussion forums. This study examines women’s perceptions and behaviors toward online women’s magazines based on an online survey of 257 female magazine readers. We found that, compared with their print counterparts, online magazines were perceived to be easier to r...

Alzheimer's Disease: Yesterday, Today, Tomorrow

Alzheimer's disease is the most common and well - known cause of dementia, as a progressive, irreversible brain disorder that affects cognitive function, personality, thought, perception and behaviour. Alzheimer's disease is the fourth leading cause of death in western countries. Interesting to know that this disease was unknown in medical community till 100 years ago and had no name. Dr. Alois...

Alcohol advertising in magazines and adolescent readership.

CONTEXT Adolescent drinking is a major public health concern. The federal government does not restrict alcohol advertising to adolescents, but relies on the alcohol industry for self-regulation. OBJECTIVES To investigate recent alcohol advertising in magazines and to determine whether advertising frequency is associated with adolescent readership. DESIGN, SETTING, AND SUBJECTS All alcohol a...

Computer Society Magazines Set Coverage for 2006

Messages to Consumers Conveyed by Women's Magazines

The influence of magazines on consumer behavior, particularly that of women, has been widely recognized. In his study of American magazines, Wood [9] declared that the magazine is one of four major forces affecting and controlling national public opinion. Magazines, together with newspapers, radio and television, provide consumers with information about goods and services. Since consumer educat...